STARTING MONDAY 6TH MAY 2024
Let’s get straight to the point
If you’re here, you’re a middle-aged man who’s probably drinking too much, too often, and you’re sick and tired of it.
You’re sick and tired of the hangovers, the low energy, the low motivation and feeling like shit most mornings.
You’re sick and tired of the excuses, how your body looks, and the guilt.
I’ve been there.
The habit of drinking
When you get to this age, it’s easy to get trapped in the habit of drinking.
Drinking to relax, drinking to de-stress, drinking to socialise, drinking because the football is on, drinking for almost any reason.
But it takes its toll, and it’s not only you who feels it.
Maybe your kids and your family feel it too, as you focus more on having a drink than anything else.
But this isn’t where you want to be
You want to feel energised, you want to feel motivated, you want to spend better time with your kids.
You want to wake up in the morning and feel amazing, refreshed after a good night’s sleep, feel fit, healthy and ready to face the day.
But with alcohol in your life, that feels impossible!
But you can get there, even though the idea of quitting alcohol feels so damn hard.
This 28-Day Challenge will change everything!
By the end of the 28 days the goal is to get you exactly where you want to be:
Energised, motivated, feeling amazing, healthier, being more focussed at work and more present at home and (most importantly) without feeling like you’re missing out.
I’ve tried quitting before, how is this different?
Maybe you’ve tried moderation, or a ‘quit forever’ method where you just go cold turkey and try to keep going for as long as you can. Both of these methods are hard, because they don’t address the core beliefs and identity you have about alcohol. Once you address this (week one of the Challenge) not drinking becomes much, much easier.
Additionally, we focus on taking a break, and building a comfortable gap rather than ‘quitting for good’. That’s way too much pressure for you right now, but you will get there!
won’t i be missing out on everything, and how will i relax?
When you start to think about living without alcohol, the alarm bells are surely going to start ringing. That’s normal. During the Challenge we’ll focus on learning new ways to relax that hit the same dopamine buttons as alcohol, but are much better for you.
I also encourage you to improve your social life, (this isn’t a punishment!) and teach how to enjoy going out with your mates but without feeling like you have to drink.
A challenge sounds hard, i won’t have time for this
Most of the current Challengers are finding their lives to be much easier now that alcohol is out of their lives, and the daily lessons are only about 10 minutes in duration (on average), plus they’re delivered as audio files so you can listen on the go. There’s nothing to be asked of you that you can’t do.
What about the cravings?
During week one, we’ll work on getting through those pesky cravings and there are a number of different tools used to do that, from visualisations to meditation. Sounds a bit hippy, but it isn’t. Think sports psychology rather than sitting around with candles.
It won’t be just you that notices either! The kids, the missus, your mates, and maybe even the girls at work will start noticing the changes 😉
• Sign up to receive your secure login details & QuickStart Guide
• Download the app, login and get started today
• Almost all lessons and tools are delivered as audio files, so you can listen on the go
• Get access to a dedicated online community specifically for busy middle-aged men
• Specifically designed to help you take control of your drinking within 28-days
• Learn the skills once, know how to comfortably quit for good forever
• Free access to the graduate community for continued support
If you’ve ever tried to cut down on your drinking or give up completely before, then you’ll know just how hard it can be.Â
Without the right knowledge, tools, support and accountability, it’s easy to just give up on giving up and go back to how you were before, because it feels too difficult.
You don’t really know what you need to do to change, and so you just try and white-knuckle your way through it for as long as you can.Â
You see your mates still drinking and you feel like you’re missing out which makes you feel even more cranky than you did before. It feels like a punishment!
You can’t relax, you feel terrible and end up going back to the booze.
What most people DON’T DO, is work on their mindset, beliefs and identity around alcohol.Â
And these are key!!!
Another thing most people DON’T DO is change anything else in their life.Â
They keep everything the same except trying not to drink.Â
That is going to feel hard extremely hard as there’s now a gap in your life that needs filling.Â
ON THE AF EXPERIENCE WE DO THINGS DIFFERENTLY
You’ll learn how to get through the difficult cravings using visualisation techniques, and what you need to do to relax without alcohol.Â
You’ll also learn how to change your daily patterns of behaviour – which are fundamental to helping your change your habits.
We’ll also focus on your mindset, beliefs and identity around alcohol, key to making any long-lasting change.
Then, there’s the accountability and support from the community.
Taking part in a group challenge with other middle-aged men will help you to stay motivated, keep you accountable, and focussed.
The Challenge is also centred around the concept of taking a break, not quitting for good (at least not at the beginning) and that makes all the difference.
Telling yourself on day one that you’re about to quit booze for good feels scary.Â
But telling yourself that you’re about to embark on a 28-Day Experience of living without alcohol, and see it as a real adventure, will help you ease into the challenge before emerging fully in control.
So, whether you’re curious about experiencing an alcohol-free lifestyle, sick and tired of hangovers and desperate for a change or in serious need of some support to get off the booze, a 28-day break is the perfect way to get started.
Additionally, the concept of ‘taking a break’ works because it helps you to get your head around the idea that this is just a short break, and it will help you to explain to others too that you’re simply taking a bit of time off the booze.
With that mindset in place, we take it day-by-day to help you build a comfortable gap between you and the habit/addiction.
The focus of the Challenge is on learning and building new, healthier habits and routines that will make your old drinking days feel like a place you choose not to return to.
By the end of the 28 days you will have all of the tools, knowledge and techniques you need to help you continue with your Alcohol-Free Experience, and comfortably quit for good.
And let’s not forget the amazing benefits that come with taking a break from the booze that you’re sure to experience along the way.
The AF (Alcohol-Free) Experience, 28-Day Challenge is designed specifically for busy, middle-aged men who are either:Â
• Curious about experiencing an alcohol-free lifestyle
• Sick and tired of hangovers and desperate for a change
• Wanting to improve their health, lose weight and experience the best version of themselves
*Note*
If you think you are physically addicted to alcohol, this Challenge is probably not for you. If you think you might be physically addicted to alcohol, and you do decide to join, you must consult a doctor before starting this programme, as quitting alcohol abruptly can be dangerous, even fatal.
Week One: Discovery
Recognising cues and triggers. Learning how to spot and change old habits. Learn five ways to beat cravings. Discovering the underlying problem that makes you feel like having a drink, and learning how to change your responses. Questioning your identity and beliefs around alcohol.
Weeks Two & Three: Growth
Building better habits. Focussing on the future not dwelling on the past. Setting new goals. Changing your thoughts and ideas about alcohol.
Weeks Four: Mastery
Fine-tuning the tools and techniques you need to live comfortably in a world surrounded by alcohol. Preparation for the end of the challenge (your exit strategies). Leaving alcohol behind. Entry to the graduate community.
When you take a Challenge, you get some skin in the game, and will be much more motivated to take part, and more likely to succeed.
Being part of a community is a great way to find support and motivation, discover you’re not alone, and enjoy shared experiences. Lifetime access.
As a group only for middle-aged men, we’re one and the same. No need to feel like you don’t belong or fear who’s judging you.
All the tools, techniques, and learning are in one place on your phone using a dedicated app.
Contains: 8-key steps you need to get started, 28-Day calendar, Event planning page, How to tell people you’re not drinking (word for word), How to survive a night out alcohol-free!
Listen in the car, on your commute or on-the-go. No need to read long texts or watch videos. Well, there are a couple of videos. I admit it.
Join now and start your challenge at a date that’s convenient or meaningful to you.Â
After completing the 28 days, the four exit strategies will help you know what to do after completing the challenge, and how to keep going.
The tools and learning are focussed on breaking bad habits, and building new healthier ones, all the time working on moving you away from booze, to create that nice comfortable gap.
Once you’re in, you’re in. Join the challenge and you get to keep access to the learning materials for as long as you want.
If you don’t love the Challenge or feel like it’s working for you, just send me an email within 28 days of purchase for a full refund.
Everyone who completes the 28-Day Challenge is automatically eligible for the graduate community. It’s free, and is a great way to keep going!
Regardless of why you you’re here, there are a number of benefits that you’re sure to experience while you’re on this 28-Day Challenge.Â
I can’t promise that you’ll experience all of the following, but by taking a 28-Day break from the the booze, there’s a very good chance you’ll enjoy:
• Improved health (lower cholesterol, lower glucose levels, less liver fat)
• Weight loss (lose up to 1.5kg)
• Better sleep & less snoring
• Less anxiety
• Improved self-confidence and self-belief
• Better hair and skin
• More fulfilling weekends
• Being more present with your kids & family
• More focussed at work
• More motivation to exercise
• Improved relationships
• More control over your emotions
• More money in your pocket
• More time and energy
• An insight into a new way of life
• A feeling of achievement and self-esteem
• An experience of how life could be without booze keeping you down
28-Day Challenge Price £17.00 (usual price £49.99)
If at any point during the challenge you don’t feel like it’s for you, simply send me an email for a full refund.
Let’s imagine that right now you spend £30 on alcohol every week.
That’s £120 per month.
If you join the Challenge for the regular price of £49.99 and spend no money on alcohol this month, then you’re going to be £70 better off by the end of the 28-Days. Kerching!!
But what about the continuation of your savings?
If you complete this Challenge and then continue with your alcohol-free lifestyle, then continuing to not spend £120 per month on alcohol is £1,440 per year in your pocket. That’s £14,400 per decade!!
But what if you currently spend more than £30 per week on booze?Â
What if you spend £50 per week on alcohol.
Then over the next 28 days you could save £150!
Then, if you carry on, that’s £2,400 per year not spent on booze. £24,000 per decade!!
Over the last few years I’ve taken part in many different courses related to personal growth and quitting drinking alcohol, and in every one of those programs, and communities, women have been the dominant sex.
Why?
Because women are much better at this kind of thing than men!
They just are.
With that in mind, I have always suspected (and experienced) that the men in these groups didn’t participate as much as they could have because of the females present.Â
This, I believe, holds men back.
Maybe it’s because of the male ego, or maybe because we’re a bit embarrassed to get involved when women are in the group, and so it is for this reason that the Challenge is for men only.
I truly believe that taking this 28-Day Challenge and breaking up with booze will change your life dramatically!! In many more ways than you can imagine right now.Â
I’m yet to meet anyone who’s successfully quit drinking and is unhappier, and unhealthier than before. So I invite you to challenge your fears, to challenge your preconceptions and prepare yourself to experience life alcohol-free and see where it can take you.
28-Day Challenge Price £17.00 (usual price £49.99)
The day I stood in front of a crowded congregation at my mum’s funeral was the day my life changed. Up until that point, I had no idea what I wanted to do with my life, but the epiphany I had whilst standing there changed everything. I knew what I had to do. Simply carry on with what my mum did best. Helping people.
A few months later, Smashing Fifty was born. A brand dedicated to helping busy middle-aged men get out of a rut, and into the best shape of their lives.
In 2019, as part of my own experimentation with lifestyle change, (and because I was so damn stuck in a rut) I gave up drinking alcohol. It wasn’t easy after drinking for more than two decades, but honestly, getting in control of my drinking has been the most powerful thing I have ever done.
Since then, I’ve been obsessed with learning everything I can about human behaviour and personal growth, and on this challenge, I’ll give you the tools you need to take control of your drinking and embrace a new, healthier and happier version of you.
Taking a break from alcohol can be an extremely powerful tool to help you discover your true potential no matter where you’re starting from or what your relationship with alcohol is like now.
However, if you’re here because you feel like you have a deeper problem with your drinking, and/or you’re a very heavy drinker, then please be careful with how you approach this.
If you feel like you’re physically addicted to alcohol, stopping suddenly can be harmful to your health, so you need to speak to a doctor or take medical advice before taking a break from alcohol, to make sure it is right for you.
If you choose to take part in the Challenge, you do so at your own risk, and I accept no responsibility for any harm, illness, injury or death that may occur.
Potential withdrawals
When you stop drinking alcohol you may experience cold sweats, a racing pulse, nausea, vomiting, shaking hands, increased anxiety, trouble sleeping, or even hallucinations.
These usually subside after a few days and are of little concern for most people. But please be aware of them and prepare to speak to a doctor if they persist, are acute or are causing you any cause for concern.
* The risk free guarantee is valid for 28 days from the date of purchase. *