online PERSONAL TRAINING WITH CERTIFIED SMASHING FIFTY COACHES
Fitter, leaner, stronger IN 12 weeks
without breaking the bank or doing it on your own!
the road to back to your best starts here
I get it. You’re busy.
You’ve got work, you’ve got family, you’ve already got a million things to do. But you also know you’re not happy with where you’re at in terms of your health and fitness.
Maybe you hate what you see in the mirror, maybe you’re tired of feeling insecure every time you take the kids to the pool or go on holiday.
Or maybe you just want to get rid of that beer belly and start feeling fit again.
The truth is. It doesn’t get any easier.
From here on in, how you age is going to be determined by your actions. Nothing else.
Ask yourself…
What kind of shape do I want to be in when I hit the pool next summer?
What kind of example do I want to be setting the kids?
How could our family’s life be richer when the best version of me is showing up every day?
What could I achieve at work when I’m feeling fresh, energised and strong?
What kind of body does my wife really want to snuggle up to? (If you know what I mean)
What kind of shape do I want to be in when I walk my youngest down the aisle, or when the grandkids show up?
THERE IS NO MAGIC PILL
Despite what you may have read elsewhere, getting back to your best and having the kind of physique that you can be proud of doesn’t happen by magic.
There is no 6 week plan that will take your from zero to six pack if you’ve been neglecting your health for the last decade and there is no super pill that will magically make the weight fall off in your sleep.
That shit doesn’t exist.
Getting the body, health and confidence you want is achieved by a long-term lifestyle change. Not a flash in the pan.
MY promise to you
Over the next 12 weeks my promise to you this:
ONE:
To get you from where you are now, to being fitter, leaner and stronger than you’ve possibly ever been and make it simple, achievable and enjoyable.
TWO:
To give you as much knowledge, and discipline so you can continue building the best version of you for the long term once the 12 weeks are complete.
THREE:
To give you all the support you need so that you never feel lost, you always have someone to reach out to, and your goals are well defined and get smashed.
Your outcome
I could declare right now that over the next 12 weeks you’re going to “Lose 5KG”.
But you might not. You might lose 3KG or you could lose 8!
Or, you might put on 1KG of muscle so be heavier on the scale, but lose 2 inches off your waist.
The results could differ massively depending on where you’re starting from and what your goals are.
So instead of generalising and shouting about random numbers on this page, our focus will be on setting the right target goals for you which will be defined after your initial onboarding call with your coach.
ONLINE PERSONAL TRAINING FOR BUSY, MIDDLE-AGED men
Being a busy, middle-aged man myself, I always struggled with a few key things when it came to getting fit.
• Knowing what to do
• Not sticking to one focussed plan and just trying random free stuff
• Actually setting myself the right goals (or any goals)
• Having the time / energy and motivation to actually do the exercises and eat right
• Finding a plan that was affordable
• Having a plan that was flexible enough to meet the needs of a busy dad
• Having a plan I could follow at times that were convenient to me
• Having a plan that wasn’t dependent on me being always being in one specific place at one specific time (ie at the gym at 6am)
• Having a plan that gave me real accountability, and therefore, results
Sm50 pro: What's included
A personal trainer in your pocket
Your coach will be with you throughout the programme and will be accessible on a daily basis (Mon-Fri: 9am to 5pm UK) through the direct messaging feature in the app to answer any questions you may have. Think of it (literally) as a personal trainer in your pocket!
Personalised exercise and workout programmes
Your bespoke physical training programme will be created after your initial onboarding call with your coach, and will depend on a number of different factors including your background, current fitness level, past injuries, lifestyle and goals.
Seven coaching calls (one-to-one)
Throughout the 12 weeks you will have seven, calls with your coach to discuss your progress, your goals and share anything else you think necessary. Your calls will be on day 1, then on weeks 3, 5, 7, 9, 11 and your final call will be as close to the final day as possible. Calls one and seven will be around 30 minutes while the other five calls will be around 15 minutes in length.
Nutrition coaching
Simple and achievable nutrition strategies are provided depending on what your specific goals are, and to fit in with your lifestyle. This can mean skipping a meal, managing portion sizes, having a better awareness of food macros (protein, carbohydrate and fat), timing of what and when you eat, fasting, liquid intake, etc.
160+ delicious recipes & smoothies
More than 160 delicious recipes are provided as inspiration for healthier eating. These recipes come in monthly packs and include shopping lists, meal planning guidelines as well as full nutrition information (calories, fat, protein and carbohydrate content, gluten, free vegetarian, vegan). We don’t think you’ll make them all but you’re sure to find enough to make your nutrition plan varied, new and tasty.
(We also make these available in a sharable format so you can send them to the person who usually does the shopping and cooking, if that’s not you).
In-App experience
The In-App experience is the central feature of the programme, as it allows for complete flexibility and convenience. Within the app you will find the following features:
Video guidance
Each exercise is demonstrated simply within the app for you to follow along with.
Notifications
The apps notifications will remind you on a daily basis of what you have coming up, meaning you always know what you have to do and when. These can be switched on or off.
Stopwatch and timer function
If you don’t have a fancy watch, use the internal stopwatch and timer function within the app to measure your exercise.
Progress charts
Track your progress to help you stay motivated and committed (weight, measurements, habits, progress pictures).
Technique advice
Using the app you can share videos of yourself doing a specific movement so your coach can assess and feedback on your technique.
Weekly In-App feedback forms
In addition to your coaching / progress calls with Anthony, the weekly feedback forms will help to track and measure your progress, keeping you motivated and accountable.
Workout logging
By logging each workout after completion, your coach will see exactly where you’re at through the ‘back-end’ of the app, making sure you’re making right the progress and assessing whats working and what isn’t.
Text & video guides
Want to get nerdy on the details? Within your programme you will find a number of text and video guides covering a wide variety of different aspects of your journey, including nutrition, meals, sleep, calorie targets, water, essential supplements, how to take your body measurements, and many more!
PLUS!!!
Creating a vision for your health
Video workshop on how to create a vision for the body, and health you want.
App demo
Worried about using technology? You’ll receive full guidance and support on how to download and use all the features of the app from the get-go.
Weekly goal setting and accountability calls (group)
Each week we will hold a live 40 minute group coaching call on Zoom to which you get access.
Sm50 ultimate: What's included
Everything in Sm50 Pro (above) plus
Weekly private goal setting / accountability calls
In addition to the weekly group call, you get access to Mike for a private 20 minute call (Zoom).
Time management training (1x 1hr of call with Mike)
Struggling to juggle your time? With the Ultimate plan you get time management training to help you plan your weeks more effectively therefore getting more time for your workouts.
Daily accountability
Need serious accountability? Get daily accountability messaging from Mike (WhatsApp) for the ultimate accountability and excuse free programme.
FAQ
I hate technology, and I won't know how to use the App
You’ll receive a concise step-by-step video guide to learn how to download, install and use every feature of the the app at the beginning of your programme with ongoing support should you need it.
Do I have to Join a gym?
No.
If you prefer working out in the gym then that’s fine as you will have more options available to you in terms of equipment. But your bespoke plan will be tailored exactly to your needs and preferred environment.
So if you prefer bodyweight exercises only or just have a few dumbbells, and prefer working out at home, that will be fine.
I Won't Know What equipment to use
During your onboarding call with your coach, you will discuss your specific goals, needs and access to equipment and a bespoke programme will be tailored to your needs depending upon the equipment you have access to.
We can advise on what equipment you should buy, if any.
I Won't have time to do the exercises
Your coach will design your programme to the time you have available and the Time Management Sessions (available only in Ultimate) will help you maximise the time you have in your day to ensure you have time to execute your training.
I don't really like exercise. How will this be different?
Your coach will make sure that the exercises prescribed will be in line with the exercises you prefer, but you may need to break out of your comfort zone to make real progress!
I Won't be able to stick to the plan for 12 Weeks
A key aspect of the programme is accountability and support. Other programmes that ‘leave you to it’ will leave you frustrated and unmotivated. The seven coaching calls with your coach, in-app messaging, and group coaching calls will ensure you stay connected and engaged with your coach, goals and progress throughout the programme.
If you need additional accountability, the Ultimate Plan will provide you with a daily accountability messaging service and a private weekly coaching calls
I Won't be able to eat the right foods / I don't do the cooking or shopping
Throughout the training you will receive specific nutrition advice, with more than 160 recipes to choose from, shopping lists, and meal planning guidance from your coach. Plus, if you usually eat with a family (ie with fussy kids) you will learn how to get your meals bang on 75% of the time.
I Won't know how to do the exercises or get feedback on my technique
Each exercise assigned to you comes with an instructional video, and you can message your coach Monday to Friday (9am – 5pm) for support. You can also record yourself doing the exercises and easily upload to the app for your coach to review and feedback to you.
I travel a lot what happens then?
Your coach will be able to adapt your programme as and when necessary should you need to travel and will be able to provide you with exercises you can do without equipment, on the road.
I've got kids and I work. What happens when I literally don't have time?
This is one of the key reasons why this programme works for you as it’s totally flexible.
Kids up all night with a tummy bug? Got to work late or odd shifts? Come down with a bad case of man flu?
No problem. The beauty of the programme is that it’s just like having a 1-1 personal trainer except you don’t need to reschedule with him when things go wrong at home or at work. You’ll have a programme to follow each week, and you can chop and change when you do them as and when you can.
What happens if I get really sick / injured or something bad happens?
Life sometimes throws up curveballs that just derail you.
Your workouts will be tailored to limit any potential injuries, however if you get injured or if something serious crops up in your life, we can pause your programme until you’re ready to get back into it.
I'm not sure about the price
We make the pricing what it is for a few reasons.
ONE:
We only sell a few spaces each month so we can ensure your coach has the time to work closely with you. This makes it a more personal service.
TWO:
We want to make sure you have some skin in the game. We’d rather have a few people in the programme who are fully committed rather than many who are half-heartedly showing up. When there’s some money on the line, you are far more likely to turn up and do the work we ask of you, and get the results you want.
THREE:
We put a lot into the programme to make sure that by the end of the 12 weeks you have:
(1) The physical results you want
(2) The knowledge and motivation to continue for the long-term
This means we work hard to get you results, and therefore the financial investment you make is reflected in the value you receive.
What happens after the 12 Weeks?
We want you to be in the best shape of your life after 12 weeks and tooled up with everything you need to keep your fitness journey going on your own, in the real world.
But if you want, you can continue training with us on a monthly basis, you can.
No contracts, just sign up month to month. Cancel anytime. Price TBC.
NEXT COHORT STARTS
Monday 15th January 2024
***ON SALE NOW - FROM £24 PER WEEK***
ONLY 10 SPACES AVAILABLE.
JOIN NOW TO SECURE YOUR SPOT.
Sm50 Pro
12 Weeks-
Everything as listed above
Sm50 Ultimate
12 Weeks-
Everything in Pro, plus
-
Private weekly coaching calls
-
Time management training
-
Daily accountability messaging
my 12 week transformation
In early January of 2023 I met with a friend for a coffee and to have a chat about an idea.
I’d recently decided to switch my fitness focus from running to the gym to put on some much needed muscle, and fix my posture, but after 6 months of making almost zero progress I was getting frustrated.
Nothing I was doing seemed to be working.
The friend I met was Anthony Bailey. A personal trainer friend who lives close to me.
I told him about my situation.
“I’m busy. I have a young son at home, I don’t have a ton of money to spend on a coach, but I need something to get me results!”
I needed something flexible, something that would give me direction and accountability, something easy to use, but tailor made just for me.
Anthony had a solution. So we tested it.
I was delighted with my results.
Following the plan Anthony designed for me and working out 3 to 4 times per week, my body actually started to change shape, exactly how I wanted it.
I even missed a few workouts and took a week off with man-flu (women just don’t understand)!
It was at that point, I knew we had an awesome solution for Smashing Fifty, and all the other busy, middle-aged dads, like me, who wanted to get out of a rut and get into great shape but needed direction, accountability, simplicity and flexibility.
your coach: anthony
Anthony has been involved in sports and fitness all his life – from football, rugby and cricket, to years of martial arts, surfing, windsurfing (instructor level) and snowboarding.
He’s also an avid runner (running coach) and has completed three Ironman triathlons and eight marathons.
He currently trains in Brazilian Jiu Jitsu, kickboxing and triathlon as well as strength and conditioning.
But having worked in an office for 15 years prior to becoming a personal trainer, he knows all too well how difficult it can be to build a healthy lifestyle around a busy work schedule and family life.
Personal training qualifications
• EIF (European Institute of Fitness) Master Trainer, Nutrition Coach and Exercise Specialist
• ACSM (American College of Sports Medicine) Fitness & Nutrition Coach
• REPS (Register of Exercise Professionals) Level 3 Personal Trainer / Fitness Instructor
your guarantee
I can’t guarantee you will hit your goals in the next 12 weeks, because I can’t do the work for you. I can’t put the food on the fork or do the reps for you.
I am certain though, that if you are willing to put the work into this programme, and are willing to work with us, you will get results.
However, if after 12 weeks you feel like you haven’t got the results or value you think you should have, we’ll set you up with another 12 weeks of training for free.
Please note we do not offer a money back guarantee with this programme.
Once you commit to making this change… you commit.
DISCLAIMER
Smashing Fifty, Mike Maddox and its associates (Anthony Bailey) do not accept any liability for any accidents, illness, injury, loss of work, loss of income, or death that may occur as a result of taking on the training and exercise as prescribed in your programme. You accept this disclaimer on purchase.
Prior to taking on any new exercise regime, we highly recommend that you first consult your doctor to ensure that you are not at risk of physical harm by taking on this programme.